AI Email Skills System

Two custom AI skills built for email marketing production. The Strategy Skill generates monthly campaign briefs. The Draft Skill writes brand-specific email copy trained per client. Campaign output is 3 times faster.

The Strategy Skill

Takes a monthly brief input and generates a full campaign calendar: hooks, angles, send dates, segment targets, and CTA direction. Each brief is brand-aware, pulling from a per-client context store. Output is a structured JSON plan used directly by the Draft Skill.

The Draft Skill

Takes the strategy output and writes complete email copy per campaign. Has access to the brand voice guide, approved claims, product data, and recent send history. Output is a full email ready for Klaviyo with subject line, preview text, body copy, and CTA.

Results

• Campaign brief generation reduced from hours to under 10 minutes per client
• First draft produced in under 4 minutes per email
• 3x faster campaign output vs manual production
• Running across 10 client accounts

Tech stack

Claude API (claude-sonnet-4-5), custom skill framework, per-client JSON context stores, Python orchestration.