B2B Product Catalog Website Rebuilt from Scratch, Solo Design Direction

2024-05-01

20+ pages rebuilt from zero. No designer, no Figma.

Years of neglect had made the old site impossible to patch. Full rebuild was the only option. I handled design direction, build, and launch for a specialty B2B distributor. No external designer involved.

The challenge

A specialty B2B distributor had a site so broken that even small updates were failing. There was no Figma, no brand guide, and no designer available. The site needed to communicate a credible, professional operation, run WooCommerce as a product catalog without a cart, and replace all existing pages without losing anything.

Approach

• Full site audit to map what existed and what needed to be rebuilt vs removed
• Design direction handled entirely by me, reviewed and approved by the client throughout
• WordPress + Elementor + Hello theme as the stack, same reliability as other builds but simpler custom code requirements
• WooCommerce configured in catalog mode: products displayed, no prices shown, all CTAs replaced with contact inquiry buttons
• 20+ pages designed and built from scratch on staging before any live changes
• Products organized by category with clean URLs and Elementor-built category pages

Results

• 20+ — pages fully redesigned and rebuilt
• 0 — external designers. Full design direction solo.
• 100% — B2B catalog mode. No cart, inquiry-only flow.
• 1 — migration window to live, no rollback needed

Tools used

WordPress, Elementor, Hello Theme, WooCommerce, Custom CSS