91 Campaigns in 14 Months. Five Languages. Built From Zero.

2025-02-01

Full email program built from scratch for a multi-market wellness brand

Hemp and natural health brand operating across five markets. No flows, no consistent campaigns before I started. Built the full program: 8 automations, monthly campaigns in five languages, open rates consistently above industry average.

The challenge

The brand had an email list and occasional campaign activity but no systematic email program. No automations were running, there was no consistent sending cadence, and campaigns were going to the full list without segmentation. Operating across five markets and languages added complexity that required structure before scale.

Approach

• Built 8 flows from scratch: welcome sequence, abandoned checkout, post-purchase, multipurchase, returning buyer, win-back, fulfillment delay, and review request
• Cleaned and segmented the list. Open rates jumped from 15-29% to 60-72% on cleaned segments within 60 days.
• Established a consistent monthly campaign calendar: 91 campaigns sent across 14 months
• Expanded to five languages: English, Slovenian, German, Spanish, Croatian. Separate sends per market per campaign.
• Maintained 35%+ average open rate as list scaled from 2,000 to 11,000+ monthly recipients
• Introduced follow-up send logic for non-openers to maximize reach without additional list fatigue

Results

• 91 — campaigns sent in 14 months
• 5 — languages: EN, SLO, GER, ESP, HRV
• 35%+ — avg open rate vs ~20% industry average
• 66% — peak open rate on top campaigns
• 8 — automated flows built and running live
• 14+ — months ongoing, still active

Tools used

Klaviyo, Flow Automation, List Segmentation, Campaign Management, Multi-Language Email