75%+ Open Rates After a Complete Email Rebuild

2024-08-01

76.4% avg open rate after full email system rebuild

Tore down a broken email setup and rebuilt it from scratch. Roughly 90 campaigns and 40 flows generating over $53K in 12 months.

The challenge

The brand's email was underperforming badly: wrong platform, no automations, list never cleaned. The existing setup was actively hurting deliverability. Starting from scratch was the only option.

Approach

• Migrated to Klaviyo and rebuilt the full account structure
• Deep list clean: removed unengaged contacts, set up suppression rules
• ~40 automated flows covering the full customer journey
• ~90 campaigns over 12 months with tight send-time and segment optimization

Results

• 76.4% — avg open rate (industry avg: 25%)
• $31,780 — campaign revenue (12 months)
• $21,450 — flow revenue (12 months)
• ~40 — automated flows built

Tools used

Klaviyo, Email Automation, Platform Migration, Flow Strategy, List Hygiene