80%+ Open Rates After a Complete Email Rebuild

2024-08-01

80.7% avg open rate after full email system rebuild

Tore down a broken email setup and rebuilt it from scratch. 100 campaigns and 45 flows generating $56K in 12 months.

The challenge

The brand's email was underperforming badly: wrong platform, no automations, list never cleaned. The existing setup was actively hurting deliverability. Starting from scratch was the only option.

Approach

• Migrated to Klaviyo and rebuilt the full account structure
• Deep list clean: removed unengaged contacts, set up suppression rules
• 45 automated flows covering the full customer journey
• 100 campaigns over 12 months with tight send-time and segment optimization

Results

• 80.7% — avg open rate (industry avg: 25%)
• $33,293 — campaign revenue (12 months)
• $22,796 — flow revenue (12 months)
• 45 — automated flows built

Tools used

Klaviyo, Email Automation, Platform Migration, Flow Strategy, List Hygiene