$65K Revenue, Automation Outperforming Campaigns

2024-11-01

$65,340 total email revenue. Flows outperforming campaigns.

Built an automation-first strategy where flows generate more than campaigns. This is the right way to scale email.

The challenge

A growing brand with good products but email treated as an afterthought. No flows, inconsistent campaigns, low repeat purchase rate from email. The channel was barely contributing to revenue.

Approach

• Mapped roughly two dozen automated flows to every customer journey touchpoint
• Flows designed to drive repeat purchase, including post-purchase and VIP sequences
• Roughly 65 campaign sends with consistent cadence and strong segmentation
• Optimized for a high-intent audience with send-time and subject line testing

Results

• 66.5%: avg open rate (industry avg: 25%)
• $37,860: flow revenue (12 months)
• $27,480: campaign revenue (12 months)
• ~24: automated flows running

Tools used

Klaviyo, Flow Strategy, Customer Journey Mapping, Campaign Management