$69K Revenue, Automation Outperforming Campaigns

2024-11-01

$68,977 total email revenue. Flows outperforming campaigns.

Built an automation-first strategy where flows generate more than campaigns. This is the right way to scale email.

The challenge

A growing brand with good products but email treated as an afterthought. No flows, inconsistent campaigns, low repeat purchase rate from email. The channel was barely contributing to revenue.

Approach

• Mapped 26 automated flows to every customer journey touchpoint
• Flows designed to drive repeat purchase, including post-purchase and VIP sequences
• 73 campaign sends with consistent cadence and strong segmentation
• Optimized for a high-intent audience with send-time and subject line testing

Results

• 70.0% — avg open rate (industry avg: 25%)
• $39,920 — flow revenue (12 months)
• $29,057 — campaign revenue (12 months)
• 26 — automated flows running

Tools used

Klaviyo, Flow Strategy, Customer Journey Mapping, Campaign Management