$19.7K Automated Revenue with a Lean Setup

2024-04-01

$19,682 from 16 flows and 39 campaigns

16 focused flows generated consistent revenue without overcomplicating things. A lean, well-built setup beats a bloated one every time.

The challenge

A newer brand with a small but growing list. They needed a right-sized email program that could produce results now and scale later, without over-engineering something they could not maintain.

Approach

• 16 high-priority flows covering the core funnel: welcome, purchase, retention
• 39 campaign sends with offer-forward subject lines and clean design
• 40.9% open rate maintained through clean list management
• Architecture built to scale as the list grows without needing a rebuild

Results

• 40.9% — avg open rate (industry avg: 25%)
• $11,924 — flow revenue (12 months)
• $7,758 — campaign revenue (12 months)
• 16 — automated flows

Tools used

Klaviyo, Email Automation, Flow Strategy, Campaign Management