$18K Automated Revenue with a Lean Setup

2024-04-01

$18,240 from 14 flows and 36 campaigns

A small set of focused flows generated consistent revenue without overcomplicating things. A lean, well-built setup beats a bloated one every time.

The challenge

A newer brand with a small but growing list. They needed a right-sized email program that could produce results now and scale later, without over-engineering something they could not maintain.

Approach

• 14 high-priority flows covering the core funnel: welcome, purchase, retention
• Roughly 36 campaign sends with offer-forward subject lines and clean design
• Around 38% open rate maintained through clean list management
• Architecture built to scale as the list grows without needing a rebuild

Results

• 38.7% — avg open rate (industry avg: 25%)
• $11,150 — flow revenue (12 months)
• $7,090 — campaign revenue (12 months)
• ~14 — automated flows

Tools used

Klaviyo, Email Automation, Flow Strategy, Campaign Management