43% Open Rate and 2.86% CTR for Activewear Brand
Above-average on every engagement metric across 50 campaigns and 62 flows
Managed a fashion brand's full email program. Above-industry open and click rates across a high-volume automation setup.
The challenge
Fashion email is notoriously hard. Subscribers sign up for discounts and disengage fast. Keeping a healthy, engaged list takes constant work. The brand needed a system that could maintain engagement without burning the list.
Approach
- 62 automated flows covering welcome, seasonal, browse and cart abandon, loyalty
- 50 campaigns calibrated around product drops and seasonal moments
- Engaged, unengaged, and VIP contacts treated completely differently
- Consistent brand voice across every email
Results
- 43.3% — avg open rate (industry avg: 25%)
- 2.86% — avg click rate (industry avg: 2.5%)
- 62 — automated flows active
- 50 — campaigns sent
Tools used
Klaviyo, Fashion Email, Flow Strategy, Campaign Management