43% Open Rate and 2.86% CTR for Activewear Brand

Above-average on every engagement metric across 50 campaigns and 62 flows

Managed a fashion brand's full email program. Above-industry open and click rates across a high-volume automation setup.

The challenge

Fashion email is notoriously hard. Subscribers sign up for discounts and disengage fast. Keeping a healthy, engaged list takes constant work. The brand needed a system that could maintain engagement without burning the list.

Approach

  • 62 automated flows covering welcome, seasonal, browse and cart abandon, loyalty
  • 50 campaigns calibrated around product drops and seasonal moments
  • Engaged, unengaged, and VIP contacts treated completely differently
  • Consistent brand voice across every email

Results

  • 43.3% — avg open rate (industry avg: 25%)
  • 2.86% — avg click rate (industry avg: 2.5%)
  • 62 — automated flows active
  • 50 — campaigns sent

Tools used

Klaviyo, Fashion Email, Flow Strategy, Campaign Management